The story of maliā
A story of transmission, skin, and freedom
maliā was born from a meeting between ancestral Moroccan rituals and a contemporary vision of care.
An independent brand, guided by respect for skin, ingredients, and time.
At the heart of maliā is Nourredine, the creator of the formulas.
Nourredine, the soul of the formulas
Nourredine has been developing skincare products for years, inspired by Moroccan beauty rituals passed down from generation to generation.
His approach is intuitive, precise, and deeply respectful of raw materials.
Argan oil, prickly pear, local plants, pure vegetable butters and oils.
Each formula is designed as a ritual, with no frills, no hidden ingredients, no compromise.
For Nourredine, formulation is living knowledge.
The textures are rich but just right, the scents natural, the compositions clear.
Skincare that nourishes the skin, but also memory and the senses.
Lauriane & Geoffrey, the maliā vision
Lauriane and Geoffrey are the founders of Maliā.
Lovers of Morocco and travel, of the ocean and lives guided by movement, they envisioned a brand that reflects them.
After years of travel, surfing, and encounters, maliā became an obvious choice.
To create simple, effective, and sensorial skincare, rooted in authentic culture, while meeting the expectations of modern, clean, and conscious beauty.
They chose to work hand-in-hand with Nourredine, respecting his expertise, his methods, and his pace.
No excessive industrialization.
No empty marketing talk.
Just products that truly do good.
Our commitment
- Formulas inspired by Moroccan rituals
- Carefully selected natural ingredients
- Total transparency on compositions
- Sensorial, effective, and sustainable skincare
- Human-scale production
- Free, inclusive, and gender-neutral beauty
maliā is an invitation,
To slow down
To care for your skin differently
To travel without moving, for the duration of a ritual.